A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV)
Franchise Insights
SEPTEMBER 21, 2022
Immediate conversion value in the three months Value Formula: Conversion rate X I nitial Franchise Fee X Percentage of Leads Example: Using a hypothetical total lead conversion rate of 1% (and assuming half of that within three months), the median franchise fee of $55,000, and the share expecting to start within three months (56.4%
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