The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect
Franchise Insights
SEPTEMBER 12, 2023
of prospects from the chart above) Value Formula: Conversion rate X initial franchise fee X Percentage of Leads Example: Using a hypothetical lead conversion rate of 1% and assuming half of the conversion would come from the first three months, the conversion rate in that period would be 0.5%. x $55,000 x 56.4%
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