Remove Franchise Fee Remove Franchise Lead Generation Remove Presentation Related Topics
article thumbnail

A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV)

Franchise Insights

Immediate conversion value in the three months Value Formula: Conversion rate X I nitial Franchise Fee X Percentage of Leads Example: Using a hypothetical total lead conversion rate of 1% (and assuming half of that within three months), the median franchise fee of $55,000, and the share expecting to start within three months (56.4%

article thumbnail

The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect

Franchise Insights

of prospects from the chart above) Value Formula: Conversion rate X initial franchise fee X Percentage of Leads Example: Using a hypothetical lead conversion rate of 1% and assuming half of the conversion would come from the first three months, the conversion rate in that period would be 0.5%. x $55,000 x 56.4%