Franchise Insights

MAY 21, 2024

The impact of AI is only one of the challenges to franchise lead generation from Google Search in a January 2024 article. We will share first impressions of these three generative search experiences, and make a guess about what the impact on franchise lead generation will be. have emerged.

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Franchise Lead Generation 52

Franchise Insights

AUGUST 24, 2022

The post Franchise Lead Generation Portals Drive Discovery and Consideration of Options appeared first on Franchise Insights. The data presented here is from May through July 2022.

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Franchise Lead Generation 52

Franchise Insights

MAY 18, 2022

So what does the future hold for franchise lead generation from Facebook and Instagram? Without a doubt, franchise leads generated from Facebook face inevitable decline as the lion’s share of users block tracking across apps which results in decreased targeting and tracking of Meta Platforms.

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Franchise Lead Generation 52

MoneyMaker.com

JANUARY 14, 2025

Image created with canva Franchise lead generation costs are a critical consideration for expanding your network successfully. By understanding metrics like cost per lead […] The post BREAKING DOWN FRANCHISE LEAD GENERATION COSTS: A COMPLETE GUIDE FOR FRANCHISORS appeared first on FranchiseMoneyMaker.com.

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Franchise Lead Generation 52

Franchise Insights

OCTOBER 26, 2022

October 26, 2022 — While the headlines are about an “advertising recession” underway, with Meta to provide even more insight in its earnings report today, Google’s earnings release yesterday explains the pain felt by franchise development teams over the last year.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 15, 2023

Artificial intelligence is quickly making its way into “intelligent” chatbots, content development, and auto-generated personalization of marketing email copy. But if you are bothered by Google’s incredible search market share , and you are generating a significant share of your franchise leads from Google, be careful what you wish for.

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Franchise Insights

SEPTEMBER 21, 2022

The Small Business Startup Sentiment Index survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The post A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV) appeared first on Franchise Insights.

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Franchise Insights

MAY 24, 2023

The post Franchise Lead Generation Portals Drive Discovery and Consideration – And Subsequent Visits to Franchisor Sites appeared first on Franchise Insights. The data presented here is from March through May, 2023.

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Franchise Lead Generation 52

Franchise Insights

JUNE 7, 2022

The post The Role of Franchise Lead Generation Portals in Awareness and Consideration appeared first on Franchise Insights. The data presented here is from January through May 2022.

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Franchise Lead Generation 52

Franchise Insights

AUGUST 31, 2022

The Franchise Insights “mystery shopping” survey is conducted monthly among aspiring business buyers inquiring about franchises at the brands of FranchiseVentures. The post Best Practices in Franchise Lead Generation — Prospects Reveal Their Order Preferences for Initial Contact appeared first on Franchise Insights.

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Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 12, 2023

The Small Business Startup Sentiment Index survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The post The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect appeared first on Franchise Insights.

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Franchise Insights

SEPTEMBER 15, 2022

The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The post Referrals and LTV – The Best Kept Secrets in Franchise Lead Generation appeared first on Franchise Insights.

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Franchise Lead Generation 52

Franchise Insights

JUNE 28, 2022

While a comprehensive response is beyond the scope of this article, we are attempting a high-level summary for franchise sales teams that view email as an essential tool for initial contact and drip email campaigns to franchise prospects.

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Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 28, 2022

September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”

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Franchise Insights

DECEMBER 20, 2022

The post Franchise Lead Generation Portals Drive Discovery and Consideration, As U.S. Adults Spend Almost An Hour A Day On TikTok appeared first on Franchise Insights. The data presented here is from December 12-19, 2022.

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Franchise Lead Generation 52

Franchise Insights

MARCH 1, 2023

The post First Impressions on How Generative AI in Search May Impact Franchise Lead Generation appeared first on Franchise Insights. Google is expected to reveal the Bard implementation, currently in Beta testing with its own employees, very soon.

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Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 11, 2023

The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The data presented here is from June through August, 2023.

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Franchise Lead Generation 52

Franchise Insights

AUGUST 2, 2023

For the near future, franchise development teams would be advised to spend their paid search advertising budgets in proportion to Google’s overwhelming share. If you use paid search for franchise lead generation, Google still merits most of your budget and attention, despite the emergence of generative AI.

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Franchise Lead Generation 52

Franchise Insights

MARCH 26, 2025

By: Michael Alston for Franchise Insights March 26, 2025 – When asked about advertising plans for 2025, 100% of franchise development teams already using the major franchise lead generation sources expected to increase their spending somewhat or significantly in 2025.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 25, 2025

By: Michael Alston for Franchise Insights February 25, 2025 – If your franchise development team noticed a marked decrease in lead generation and prospect responsiveness in January, weather across the U.S. Even California was experiencing a surge in franchise interest in the first few days of the year.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 14, 2024

We will share more nuggets about optimizing your franchise development lead generation results in upcoming articles at Franchise Insights. The post Franchise Development Teams “Lean In” To LinkedIn for Franchise Lead Generation appeared first on Franchise Insights.

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Franchise Lead Generation 52

Franchise Insights

APRIL 30, 2025

Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years. Franchise portals, after more than thirty years of providing franchise leads, are still employed by most franchise development teams, and grew from 61.9%

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Franchise Insights

FEBRUARY 5, 2025

Over 53% of respondents in the January Sentiment Survey said they were leaving full-time employment to own their own businesses, adding a tailwind to franchise lead generation. This suggests that the hiring splurge and pressure to allow work flexibility and remote work have ended, and franchise development teams will benefit.

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Franchise Lead Generation 52

Franchise Insights

APRIL 9, 2025

Franchises increasing their expansion plans (8.3%) included all tiers of system sizes , and 98% of them increased their spending in 2024 across the four largest third-party advertising platforms.

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Franchise Lead Generation 52

Franchise Insights

APRIL 30, 2025

The chart above shows changes in usage among paid sources by franchise development teams, not the volume of leads or size of budget by channel. Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years. Decreased Somewhat 13.0%

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Franchise Insights

JULY 19, 2022

July 20, 2022 — Since we last wrote about the decline in Facebook (Meta) Lead Generation, three more months of data show that the situation may have stabilized for franchise lead generation advertisers now one year after Apple’s iOS 14.5 release, though at substantially higher costs and lower lead volumes.

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Franchise Lead Generation 52

Franchise Insights

MAY 15, 2025

From a January 2025 survey of franchise systems of all sizes, we get a clearer picture of how franchises have been altering their franchise lead generation strategies from paid sources, and what their plans are for 2025, summarized in 15 pages of charts and tables.

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Franchise Lead Generation 52

Franchise Insights

OCTOBER 8, 2024

These referrals must be considered in calculating the return on advertising spend (ROI) at franchise lead generation portals. Despite the error in attribution, these follow-up visits are very valuable, providing more informed prospects. Regularly reviewing sources of referred traffic on your website analytics platform (e.g.

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Franchise Lead Generation 52

Franchise Insights

APRIL 22, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – In a year-over-year analysis of franchise lead generation, interest in franchises shifted to a number of border and coastal states, particularly California, New Jersey and Michigan according to new data from FranchiseInsights.com.

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Franchise Lead Generation 52

Franchise Insights

OCTOBER 19, 2022

Summary: Franchise portals drive interested prospects to your franchise development website, in addition to franchise leads they provide directly. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures franchise lead generation platform.

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Franchise Lead Generation 52

Franchise Insights

OCTOBER 10, 2023

Summary: Franchise portals drive interested prospects to your franchise development website, in addition to franchise leads they provide directly. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures franchise lead generation platform.

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Franchise Lead Generation 52

Franchise Insights

JANUARY 21, 2025

of the respondents in December 2024. The survey allowed for multiple responses, and many entrepreneurs also selected “Income Potential ” as an additional reason – it ranks a strong No. 2 at 61.8% in December, similar to the 62.4% of responses seen in July 2024.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 28, 2024

Franchises increasing their expansion plans (8.3%) were concentrated in the middle tiers of system size. Franchise Development teams expect to increase Google spending the most, either “somewhat” at 34.5%, or 11.4% “significantly.” A further 8.7% said they would be decreasing their LinkedIn spending significantly in 2024.

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Franchise Lead Generation 52

MoneyMaker.com

FEBRUARY 28, 2025

Image created with Canva Expanding a franchise network requires more than just attracting inquiries—it demands high-quality franchise lead generation strategies that align with your brand’s values […] The post FRANCHISE GROWTH – GENERATING HIGH-QUALITY LEADS appeared first on FranchiseMoneyMaker.com.

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Franchise Lead Generation 52

Franchise Insights

MAY 15, 2024

An analysis and categorization of another six months of suggestions on that question yielded not-so-surprising action items if you have been following the Mystery Shopping survey and franchise lead generation best practices from FranchiseInsights.com. The respondents’ comments were categorized into specific suggestions.

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Franchise Lead Generation 52

Franchise Insights

OCTOBER 16, 2024

More than one-third of portal inquirers said they wanted to better prepare themselves before having a conversation with a franchise representative. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures franchise lead generation platform.

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Franchise Lead Generation 52

Franchise Insights

JULY 1, 2025

An analysis and categorization of five months of suggestions on that question yielded action items consistent with prior surveys if you have been following the “Mystery Shopping” results and franchise lead generation best practices from FranchiseInsights.com over the years.

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Franchise Lead Generation 52