Franchise Insights

SEPTEMBER 15, 2022

What happens after a prospect requests information about your franchise? After aspiring business owners submit inquiries on a franchise portal, very few end their search there. How many, being exposed to your brand and requesting information about it, continue their research while awaiting your response?

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

AUGUST 31, 2022

of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.” It is also a more rich medium for making your brief “elevator pitch” or conveying information such as video, links or a pdf brochure.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 12, 2023

While these two sources of value are difficult to quantify, they clearly bring prospects who are hungry for additional information and eager to engage with franchises they weren’t familiar with before visiting the portal. Further, another 25% go on to submit another inquiry at the franchisor site.

Franchise Lead Generation 52

Franchise Lead Generation Franchise Fee 52

Franchise Insights

SEPTEMBER 28, 2022

September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”

Franchise Lead Generation 52

Franchise Lead Generation Digital Marketing 52

Franchise Insights

DECEMBER 20, 2022

So the primary function of portal sites is to make an introduction – to generate awareness and consideration of options in a convenient “one stop shop.” Franchise portals are the “yellow pages” of franchise discovery – no one visits them for mindless entertainment. The data presented here is from December 12-19, 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 11, 2023

So the primary function of portal sites is to make an introduction – to generate awareness and consideration of options in a convenient “one stop shop.” When you are looking for information on an unfamiliar subject, you might “Google it.” This is in addition to the vital role they play in information and comparison shopping.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 19, 2022

Another 22.2% “wanted to prepare before having a conversation with the franchise representative.” Only 11% said they “did not find sufficient information on this [portal] website when I inquired”, which is affirming, since portals are designed to offer only limited information so that qualified prospects do not eliminate themselves.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 10, 2023

By: Michael Alston for Franchise Insights Oct 11, 2023 — So many prospects who request information on franchise portal sites go on to visit the franchisor’s website that it begs the question – why? wanted to “prepare before having a conversation” with franchise representatives. Another 31.5% of respondents.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MARCH 27, 2024

The asynchronous nature of email makes it the most effective channel for the overwhelming majority of franchise leads which arrive outside of business hours , including weekends and holidays. The post Best Practices For Initial Response to a Franchise Informational Inquiry appeared first on Franchise Insights.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 8, 2024

By: Michael Alston for Franchise Insights October 9, 2024 — Inbound inquiries to your franchise development website yield more informed prospects who demonstrate intent – they are aware of you, and want to learn more. How can you get more of these referred visitors?

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JULY 1, 2025

An analysis and categorization of five months of suggestions on that question yielded action items consistent with prior surveys if you have been following the “Mystery Shopping” results and franchise lead generation best practices from FranchiseInsights.com over the years. About 5.4% Another 8.1%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MARCH 14, 2023

An analysis and categorization of six months of suggestions on that question yielded not-so-surprising action items if you have been following the Mystery Shopping survey and franchise lead generation best practices from FranchiseInsights.com. Short emails and video clips from [a specific franchise mentioned] were great.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 15, 2024

An analysis and categorization of another six months of suggestions on that question yielded not-so-surprising action items if you have been following the Mystery Shopping survey and franchise lead generation best practices from FranchiseInsights.com. The remainder included “provide more information via the franchise website.”

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 16, 2024

By: Michael Alston for Franchise Insights October 16, 2024 — The vast majority of prospects who request information on franchise portal websites become a referral visit to the franchisor’s website afterward. The data presented here is from July through September 2024.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 11, 2022

of those surveyed reported that none of the concepts that they requested information from followed up within seven days. The Mystery Shopping survey is directed to prospects no sooner than seven days after franchise inquiries are made, so any initial contact efforts made after a week are not counted. in June 2020, when 27.3%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JANUARY 24, 2024

They are copying your franchise content off of legitimate portal sites without your approval – to generate leads for your competitors. What is most relevant is the competition for potential franchise buyers. One thing for sure is that competition for paid searches is growing. In 2024, 45.7%

Real Estate 52

Real Estate Franchise Lead Generation 52

Franchise Insights

AUGUST 23, 2023

An analysis and categorization of another six months of suggestions on that question yielded not-so-surprising action items if you have been following the Mystery Shopping survey and franchise lead generation best practices from FranchiseInsights.com. The respondents’ comments were categorized into specific suggestions.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

AUGUST 16, 2022

of those surveyed reported that none of the franchises that they requested information from followed up within seven days. The Mystery Shopping survey is directed to prospects no sooner than seven days after franchise inquiries are made, so any initial contact efforts made after a week are not counted. in August 2021.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JANUARY 29, 2025

Almost 54% of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received an email or text message from that company with more information.” See our resource on best practices for initial response to a franchise information inquiry for more detail.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

APRIL 23, 2024

By: Michael Alston for Franchise Insights April 24, 2024 – Franchise prospects consistently indicate a preferred sequence for being contacted after requesting more information – email, text, then a phone call. Sending an introductory email with links to more information will help build on those positive prospect behaviors.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 29, 2024

By: Michael Alston for Franchise Insights October 30, 2024 – One consistent observation on franchise buyer behavior over almost five years of website journey analysis is how quickly researchers parse among many options to narrow their focus to a few for further inquiry.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 12, 2023

Summary: Franchise portals offer additional ROI through referred visits to your franchise development website, in addition to the leads they provide. After aspiring business owners submit inquiries at a franchise portal, very few end their searches there. Almost a third of those who visited (31.2%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 22, 2024

How do legitimate franchise representatives get through to sales prospects who want to hear from them? Franchise prospects consistently indicate a preferred sequence of channels for initial contact after requesting more information – email or text, then a phone call.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

AUGUST 20, 2024

of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.” See our resource on best practices for initial response to a franchise informational inquiry for more detail.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 9, 2023

The traditional “call first” approach will likely lead to your frustration with at least a third of franchise leads, and reduce the chances of more productive conversations with informed prospects. Sending an introductory email with links to more information will build on those positive prospect behaviors.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 21, 2025

By: Michael Alston for Franchise Insights Only about ten percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 6.7% This is in addition to the vital role they play in information and comparison shopping.

Real Estate 52

Real Estate Franchise Lead Generation 52

Franchise Insights

MAY 28, 2024

After aspiring business owners submit inquiries at a franchise portal, very few end their searches there. The vast majority of prospects who are exposed to your brand and request information about it go on to continue their research while awaiting response from a franchise representative.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MARCH 27, 2024

Also in the same March 2024 survey, 57,1% of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.”

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JUNE 28, 2023

of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.” It is also a more rich medium for making your brief “elevator pitch” or conveying information such as video, links or a pdf brochure.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

NOVEMBER 15, 2023

of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.” Also in the “mystery shopping” surveys from August to October 2023, 56.7% of respondents.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JUNE 19, 2024

By: Michael Alston for Franchise Insights June 19, 2024 – Franchise buyer behavior has changed in many ways in the four years since the global pandemic began. In April 2024, data for thousands of franchise inquiries showed that 38.1% of prospects selected a single franchise opportunity for follow-up.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JULY 31, 2024

But while that is useful for honing marketing messages, it means that they are less useful in determining information about what drives the individual decision process of prospects, and insights into their personas , as we first explored in March 2022. and 1,4% respectively, it goes without saying that they are top considerations.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

NOVEMBER 30, 2022

of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.” It is also a more rich medium for making your brief “elevator pitch” or conveying information such as video, links or a pdf brochure.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JANUARY 17, 2024

Google is one of the greatest companies the world, and its free search and productivity tools have liberated the planet from vast knowledge gaps and unequal access to information. Regrettably, it also provides equal access to “bad” information, and struggles over how to identify good from bad reliably – and without prejudice.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

NOVEMBER 29, 2023

You might respond this way: “This is Jane Doe following up on your request for information about our XYZ Franchise.” If the prospect has Live Voicemail enabled, you will hear this message; ‘After the tone, please say why you are calling. The person you are trying to reach might pick up.”

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 31, 2023

Despite the thousands of offerings among dozens of categories in the franchise directories at FranchiseVentures online brands, most prospects still narrow their focus to a single concept on a visit to request further information about franchises. selected a single franchise opportunity for follow up. An additional 16.1%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

NOVEMBER 22, 2022

The traditional “call first” approach will therefore lead to your frustration with almost three quarters of franchise leads, and reduce the chances of more productive conversations with informed prospects. Recall from earlier studies that the vast majority (71%) of franchise inquiries are made outside of business hours.

Franchise Lead Generation 52

Franchise Lead Generation 52