Franchise Insights
JUNE 10, 2025
Asking AI mode for an answer to the question “what will be the impact of Google’s AI mode on franchise lead generation?” Even before AI Mode is ubiquitous, only about 1% of searches lead to a paid click according to a SparkToro study. And since only about 16.7% Google’s own properties (YouTube, Maps, etc.)
Franchise Insights
JANUARY 24, 2024
Over time, the “real estate” on Google organic search result pages dedicated to the free blue links that consumers can click on has evaporated, especially on pages streamlined for mobile devices. They are copying your franchise content off of legitimate portal sites without your approval – to generate leads for your competitors.
Franchise Insights
MAY 21, 2025
By: Michael Alston for Franchise Insights Only about ten percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 6.7% This is in addition to the vital role they play in information and comparison shopping.
Expert insights. Personalized for you.
52 
Let's personalize your content