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Franchise Lead Generation

Presentation

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Natural Disasters Significantly Impact Franchise Lead Generation

Franchise Insights

JANUARY 14, 2025

Franchise Lead flow from the State of California is down 21.3% The effect of such a disaster on franchise lead generation can already be seen. Looking at a large sample of lead flow by day by state, and comparing it to the same period in 2025, one can clearly see the impact in the chart above.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Lead Generation Portals Drive Discovery and Consideration of Options

Franchise Insights

AUGUST 24, 2022

That is the role of franchise directory sites, or portals — they organize and present high-level information about franchises to facilitate discovery and consideration, and make the connection between prospect and franchisor. The data presented here is from May through July 2022.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Lead Generation Portals Drive Discovery and Consideration – And Subsequent Visits to Franchisor Sites

Franchise Insights

MAY 24, 2023

The primary role of franchise directory sites, or portals is to organize and present high-level information about franchises to facilitate discovery and consideration, and make the connection between prospect and franchisor. The data presented here is from March through May, 2023.

Franchise Lead Generation

Franchise Lead Generation

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The Role of Franchise Lead Generation Portals in Awareness and Consideration

Franchise Insights

JUNE 7, 2022

The data presented here is from January through May 2022. The post The Role of Franchise Lead Generation Portals in Awareness and Consideration appeared first on Franchise Insights.

Franchise Lead Generation

Franchise Lead Generation

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A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV)

Franchise Insights

SEPTEMBER 21, 2022

The Small Business Startup Sentiment Index survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The data presented here is for the twelve months ending August 2022.

Franchise Lead Generation

Franchise Lead Generation Franchise Fee

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Referrals and LTV – The Best Kept Secrets in Franchise Lead Generation

Franchise Insights

SEPTEMBER 15, 2022

The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The data presented here is from August and September 2022.

Franchise Lead Generation

Franchise Lead Generation

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The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect

Franchise Insights

SEPTEMBER 12, 2023

The Small Business Startup Sentiment Index survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform. The data presented here is from the August 2023 sentiment survey.

Franchise Lead Generation

Franchise Lead Generation Franchise Fee

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Franchise Lead Generation Portals Drive Discovery and Consideration, As U.S. Adults Spend Almost An Hour A Day On TikTok

Franchise Insights

DECEMBER 20, 2022

That is the role of franchise directory sites, or portals — they organize and present high-level information about franchises to facilitate discovery and consideration, and make the connection between prospect and franchisor. The data presented here is from December 12-19, 2022.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Lead Generation Portals Drive Prospects to Discover and Consider Your Offering and Visit Your Website to Learn More

Franchise Insights

SEPTEMBER 11, 2023

The primary role of franchise directory sites, or portals is to organize and present high-level information about franchises to facilitate discovery and consideration, and make the connection between prospect and franchisor. The data presented here is from June through August, 2023.

Franchise Lead Generation

Franchise Lead Generation

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Full January Impact — Franchise Lead Generation Throttled By Natural Disasters

Franchise Insights

FEBRUARY 25, 2025

By: Michael Alston for Franchise Insights February 25, 2025 – If your franchise development team noticed a marked decrease in lead generation and prospect responsiveness in January, weather across the U.S. Even California was experiencing a surge in franchise interest in the first few days of the year.

Franchise Lead Generation

Franchise Lead Generation

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2025 Franchise Development Lead Sources Survey Highlights

Franchise Insights

MAY 15, 2025

By: Michael Alston for Franchise Insights May 13, 2025 – Business news is bustling with headlines about tariff negotiations, the disruption and opportunities presented by AI, antitrust claims and remedies potentially impacting Google, and content freedom vs. moderation on many platforms, and a pending outright ban of TikTok in the U.S.

Franchise Lead Generation

Franchise Lead Generation

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Deliver A Consistent Flow of Referrals for Your Franchise Development Website

Franchise Insights

OCTOBER 8, 2024

These referrals must be considered in calculating the return on advertising spend (ROI) at franchise lead generation portals. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a large sample of franchise inquirers across the FranchiseVentures lead generation platform.

Franchise Lead Generation

Franchise Lead Generation

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Why Franchise Leads Visit Franchisor Websites After Requesting More Information on Franchise Portals

Franchise Insights

OCTOBER 19, 2022

Summary: Franchise portals drive interested prospects to your franchise development website, in addition to franchise leads they provide directly. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures franchise lead generation platform.

Franchise Lead Generation

Franchise Lead Generation

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What Drives Franchise Prospects to Visit Franchisor Websites After Requesting More Information on Franchise Portals?

Franchise Insights

OCTOBER 10, 2023

Summary: Franchise portals drive interested prospects to your franchise development website, in addition to franchise leads they provide directly. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures franchise lead generation platform.

Franchise Lead Generation

Franchise Lead Generation

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Insights Into the Buyer Search Path to Franchise Development Websites

Franchise Insights

OCTOBER 16, 2024

More than one-third of portal inquirers said they wanted to better prepare themselves before having a conversation with a franchise representative. The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures franchise lead generation platform.

Franchise Lead Generation

Franchise Lead Generation

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Prospects Give Feedback on Improving the Franchise Sales Process

Franchise Insights

AUGUST 23, 2023

An analysis and categorization of another six months of suggestions on that question yielded not-so-surprising action items if you have been following the Mystery Shopping survey and franchise lead generation best practices from FranchiseInsights.com. The respondents’ comments were categorized into specific suggestions.

Franchise Lead Generation

Franchise Lead Generation

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Advertising Your Franchise Brand In the Dawn of AI-Enhanced Search

Franchise Insights

MAY 21, 2025

So the primary function of portal sites is to make an introduction – to generate awareness and consideration of options in a convenient “one stop shop.” Online franchise opportunity directories and their associated mobile apps facilitate discovery, awareness and consideration during the franchise buyer research process.

Real Estate Franchise Lead Generation

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Work Flexibility Follows Financial Considerations as Prospects Give Feedback on Most Desirable Franchise Characteristics

Franchise Insights

JULY 31, 2024

In the June 2024 FranchiseInsights.com Small Business Startup Sentiment Index , respondents were asked to rank eight franchise characteristics in order of importance to their ultimate selection, along with a “not important to me” option for each. The data presented are weighted averages of the responses ranked by individual respondents.

Franchise Lead Generation

Franchise Lead Generation

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Two Strong Months of Prospect Contact Attempt Rates Precede a Dip in June

Franchise Insights

JULY 16, 2024

The Mystery Shopping survey is conducted monthly by FranchiseInsights.com from a sample of franchise prospects that have submitted inquiries on the FranchiseVentures lead generation platform. The data presented is from April to June 2024.

Franchise Lead Generation

Franchise Lead Generation

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A Reliable Source of Lead Referrals to Your Franchise Development Website

Franchise Insights

SEPTEMBER 12, 2023

The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a large sample of franchise inquirers across the FranchiseVentures lead generation platform. The data presented here is from June through August 2023.

Franchise Lead Generation

Franchise Lead Generation

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Do You Know Where Lead Referrals to Your Franchise Development Website Are Coming From?

Franchise Insights

MAY 28, 2024

The “Mystery Shop” survey is conducted monthly by FranchiseInsights.com from a large sample of franchise inquirers across the FranchiseVentures lead generation platform. The data presented here is from prospect surveys from March through May 2024. appeared first on Franchise Insights.

Franchise Lead Generation

Franchise Lead Generation

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Coming Apple Feature May Help Overcome “Silence Unknown Callers” Barrier to Initial Prospect Contact

Franchise Insights

JULY 25, 2023

Rather than banishing the caller directly to voicemail without ringing, as the “silence unknown callers” feature does, the first several seconds of the caller’s message is presented in text on the home screen, giving the call recipient an option to pick up the call.

Franchise Lead Generation

Franchise Lead Generation

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Surveys Show Franchise Prospect Initial Contact Rates Improve in October. Is Live Voicemail Helping Franchise Development Teams?

Franchise Insights

NOVEMBER 29, 2023

Rather than banishing callers directly to voicemail without ringing, as the “silence unknown callers” feature does, the first several seconds of the caller’s message is presented in text on the phone home screen, giving the call recipient an option to pick up the call.

Franchise Lead Generation

Franchise Lead Generation