Advertising Your Franchise Brand In the Dawn of AI-Enhanced Search
Franchise Insights
MAY 21, 2025
In May 2024, Google began serving “AI Overviews”, which now are included in about 50% of searches, taking away more “real estate” previously given to paid links and organic listings, and likely resulting in as much as 60% zero-click searches. The data presented here is from May 2025.
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