Franchise Insights
JUNE 10, 2025
Asking AI mode for an answer to the question “what will be the impact of Google’s AI mode on franchise lead generation?” Even before AI Mode is ubiquitous, only about 1% of searches lead to a paid click according to a SparkToro study. And since only about 16.7%
Franchise Insights
FEBRUARY 15, 2023
Artificial intelligence is quickly making its way into “intelligent” chatbots, content development, and auto-generated personalization of marketing email copy. And Google’s own AI-driven search results will likely change the search page “real estate” further. appeared first on Franchise Insights.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Franchise Insights
APRIL 30, 2025
The chart above shows changes in usage among paid sources by franchise development teams, not the volume of leads or size of budget by channel. Google has gained further as the most widely-used lead generation source, due in some part to the smaller real estate it provides for organic listings.
Franchise Insights
JANUARY 24, 2024
Over time, the “real estate” on Google organic search result pages dedicated to the free blue links that consumers can click on has evaporated, especially on pages streamlined for mobile devices. What is most relevant is the competition for potential franchise buyers. In 2024, 45.7%
Franchise Insights
APRIL 30, 2025
The chart above shows changes in usage among paid sources by franchise development teams, not the volume of leads or size of budget by channel. Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years. Decreased Somewhat 13.0%
Franchise Insights
MAY 21, 2025
In May 2024, Google began serving “AI Overviews”, which now are included in about 50% of searches, taking away more “real estate” previously given to paid links and organic listings, and likely resulting in as much as 60% zero-click searches. The answer is provided along with citations that don’t get clicked as often.
Franchise Insights
JANUARY 31, 2024
The Most Active States for Franchise Growth Will Continue to Outperform The states which are winning the migration of franchise interest will continue to benefit from the trend towards states that match prospects’ perceptions about favorable climate, business conditions, lower regulatory burden, and taxation. to $48 billion.
Expert insights. Personalized for you.
52 
Let's personalize your content