Franchise Insights
DECEMBER 27, 2023
By: Michael Alston for Franchise Insights December 28, 2023 – From a review of web traffic to content viewed over the past year, we developed a “Top Ten” list of the most popular topics among our insights in 2023 based on the readership of articles by category.
Franchise Insights
SEPTEMBER 28, 2022
September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Franchise Insights
OCTOBER 8, 2024
By: Michael Alston for Franchise Insights October 9, 2024 — Inbound inquiries to your franchise development website yield more informed prospects who demonstrate intent – they are aware of you, and want to learn more. How can you get more of these referred visitors?
Franchise Insights
OCTOBER 16, 2024
of respondents, the portals, which are designed to generate awareness and consideration of options and make connections, didn’t provide “sufficient information.” ” These highly-interested “referred” prospects may get attributed to the franchisor’s website, even though they originated on the portal.
Franchise Insights
OCTOBER 10, 2023
These very interested “referred” prospects get attributed to the franchisor’s website, even though they originated on the portal. This is a very good thing, though it may lead to the improper attribution of interested prospects to the “last touch” rather than the portal which was the source of the lead. of respondents.
Franchise Insights
MAY 28, 2024
But leads submitted at franchise directory websites also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites , as we most recently reviewed in September 2023.
Franchise Insights
SEPTEMBER 12, 2023
But leads submitted at franchise portals also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites , as we most recently reviewed in June 2023.
Expert insights. Personalized for you.
52 
Let's personalize your content