Franchise Wire

JUNE 2, 2025

Steven Toole (below), CEO of Toole & Associates , says online reputation is one of the most powerful — and often overlooked — tools in a franchise owner’s marketing arsenal. Toole’s firm specializes in online reputation management for local businesses, and his views are backed by recent third-party research.

Reputation Management 77

Reputation Management Brand Consistency 77

Fran Metrics

DECEMBER 18, 2024

The Communication Challenge: Keeping Franchisees Informed and Aligned The Problem Franchisees often struggle to stay updated on brand guidelines, marketing priorities, and campaign deadlines. This ensures franchisees stay informed about marketing priorities and are prepared to execute strategies on time and in line with brand standards. __ 2.

Local Marketing 52

Local Marketing Reputation Management Brand Consistency 52

Frannexus

DECEMBER 23, 2024

AI-powered sentiment analysis tools help franchises gauge customer opinions about their brand in real-time, providing actionable insights to enhance reputation management. Franchisors must invest in robust cybersecurity measures to protect sensitive information and maintain customer trust.

Virtual Training 52

Virtual Training Fast Food Site Selection Reputation Management 52

International Franchise Association

JUNE 3, 2025

“Franchise brands today must be able to manage their digital presence effectively across locations,” said Sheila Fischer, CFE, IFA Senior Vice President for Sales. About Consumer Fusion: Consumer Fusion is a trusted AI-powered platform for Online Reputation Management, Social Media, and Local SEO, supporting over 100 franchise brands.

Reputation Management 162

Reputation Management Brand Consistency 162