MSA Worldwide
JANUARY 12, 2020
Your franchise system’s library of operations manuals becomes the core reference material for both franchisees and corporate personnel. Local Marketing Manual: This includes sample local marketing tactics and addresses how to use them. This is often combined with the above Local Marketing Manual.
Franchise Journal
JULY 1, 2025
Owners can focus on team building, local marketing, and creating a welcoming environment for families. From the bright, playful design to the enthusiastic customer service, everything about Sharkey’s makes families want to return—and refer others. But don’t let the smiles and sparkles fool you.
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SA Franchise Brands
MAY 27, 2025
Brokers may hesitate to refer candidates if they’re hearing about locations that didn’t make it. If you dig into what went wrong, whether it was poor selection, lack of training, inadequate local marketing, or something else, you can adapt. Lenders, investors and landlords are more cautious when there are signs of instability.
MSA Worldwide
MAY 2, 2018
Local Marketing and Advertising – Look for rules of thumb for marketing and promotions. Will you receive videos or other electronic files, access to eLearning or mLearning, or perhaps a manual, quick reference cards, and/or on-screen cues on the POS system? Will they perform demonstrations of new services to employees?
FMS Franchise
APRIL 29, 2025
Marketing Support Systems Showcase national and local marketing initiatives, explaining how these efforts generate customer acquisition for franchisees. Comprehensive Training Programs Detail your initial training curriculum, ongoing education resources, and performance improvement protocols.
VettedBiz
APRIL 20, 2021
Franchisees benefit from Blo’s comprehensive support system, which includes detailed training programs, operational tools, and marketing resources. Additionally, Blo’s strong brand recognition and comprehensive marketing support have helped franchisees attract new clients and maintain consistent foot traffic.
MSA Worldwide
MAY 1, 2024
As a potential franchisor considering franchising your business, you may not fully understand all of the questions you need to ask, or have an independent frame of reference to know what all your available options truly are. The problem, though, is that those questions then become the main guide to how the franchise system is structured.
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