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Why Your Franchise’s Online Reputation Management Matters

Franchise Wire

Steven Toole (below), CEO of Toole & Associates , says online reputation is one of the most powerful — and often overlooked — tools in a franchise owner’s marketing arsenal. Toole’s firm specializes in online reputation management for local businesses, and his views are backed by recent third-party research.

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Who Owns the Franchise Customer Review Strategy?

Franchise Wire

The next time a negative review came in, the franchisee composed a thoughtful reply (acknowledging the issue and inviting the customer to contact the store manager directly to make it right), and ran it by a corporate rep in their joint reputation management system. The difference was night and day.

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Designing a Solution for Franchisee Marketing Support and Engagement

Fran Metrics

Press release distribution and reputation management. Our Recommendation SeoSamba’s Franchise Marketing OS is a standout platform offering advanced features such as: AI-generated social media content. Email marketing and AI-driven blog marketing. Call tracking, texting, CRM, e-commerce tools, and more.

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The Future is Now: How AI is Transforming Franchising

Frannexus

AI-powered sentiment analysis tools help franchises gauge customer opinions about their brand in real-time, providing actionable insights to enhance reputation management. Enhancing Franchise Development AI is also transforming the way franchisors identify and recruit new franchisees.

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International Franchise Association Names Consumer Fusion as Preferred Vendor

International Franchise Association

“Franchise brands today must be able to manage their digital presence effectively across locations,” said Sheila Fischer, CFE, IFA Senior Vice President for Sales. About Consumer Fusion: Consumer Fusion is a trusted AI-powered platform for Online Reputation Management, Social Media, and Local SEO, supporting over 100 franchise brands.